This year, the Urban Wheel Awards is celebrating 16 years of "Embracing Multicultural Consumer and Diversity Inclusion" in the automotive industry. The annual event, held during the North American International Auto Show, brings together celebrities, executives, international media, government representatives, and the multicultural community to celebrate diversity and inclusion in the automotive industry. Consumers in the multicultural market buy one-quarter of new vehicles annually. The Urban Wheel Awards promotes awareness of their contributions to the industry as well as those of companies and individuals who have made progress toward embracing this reality. Further, this premier event:
Broadens the awareness of all areas of the auto industry, including suppliers, dealers, employees, aftermarket, corporate philanthropy, marketing, media coverage, green technology.
Increases minority media interest/coverage of the auto industry and auto shows.
Increases minority consumer attendance at major auto shows.
Recognizes companies, individuals, cars and trucks of significance to the multicultural community.